Advertising continues to expand its presence into the urban landscape, public sphere and media channels in multifaceted forms, spanning traditional, social and unexpectedly new and intricate forms of communication. MKZ specialists help all advertising ecosystem participants gain the most out of promotional activities. Our knowledgeable and experienced specialists support implementation of prominent ad campaigns, assuring their proper legalization and securing client interests.

Our services include:

  • comprehensive legal services for advertising and interactive agencies, media houses, marketing and promotion departments, and advertisers in the areas of out-of-home advertising (OOH), large-format ads and billboards, contracts for advertising space, air time and other promotional activities.
  • liaison with subcontractors, including printers, graphic artists, creative agencies
  • online advertising and commercial information
  • preventing illegal competition, including misleading advertising, comparative ads, concealed advertising
  • product placement
  • legal audit of ad materials in terms of ethics, mores, competition and compliance with consumer protection law
  • copyright and related rights, industrial property law
  • film, theater and music productions
  • ad campaign and endorsement, including spokespersons and celebrities